Ella Harry | Head Editor
December 5, 2025
In a little over a month, Josh Safdie’s highly anticipated Marty Supreme will hit theaters. The film has received significant buzz prior to its release, with many anticipating that it will swiftly earn a nomination for the Best Film of 2025 during awards season. With its big names, notably Timothée Chalamet, Gwyneth Paltrow, and Tyler the Creator, fans have already made plans to spend their Christmas in the cinema to watch the story of Marty Mauser, a young man who follows his dreams of becoming a championship winning table-tennis player in 1950’s New York City. A loose interpretation of the real life story of Marty Reisman, the epic promises to be nothing short of chaos, as Reisman obsessively achieved his dream through the absolute highest stakes. What has drawn fans the most to the film, however, is perhaps not solely the plot itself, but its unique marketing.
Across social media, Marty Supreme has been a topic of discussion for months. Due to the film’s extensive and distinct marketing, those who may not have initially been interested in the movie have become intrigued. While the film is being distributed by A24, it has been Chalamet himself that has drawn significant attention to its upcoming release. On Instagram, Chalamet’s profile has gained traction due to his posts with the “Dream Big” hashtag, mirroring those on the official Marty Supreme Instagram. By starting off promotions for the movie with photos of Michael Jordan holding the 1991 NBA Championship trophy and Chalamet’s close friend, rapper Kid Cudi, sporting film merch captioned “Dream Big,” this nontraditional method of advertisement has already materialized the film in the minds of social media users as a story of triumph and ambition.
Chalamet is undeniably reaching a level of Hollywood stardom soon to cement him in the list of the greats and, the past couple of months alone, has remained both a serious actor and a humorous figure in the media. Simultaneously, he won Anthony Edward’s “White Boy of the Year” award at the satirical Believe That Awards show and was announced as Vogue’s December cover, an ambitious shoot that features the actor standing on top of a planet with the caption “The Universe According to Timothée.” SCHS senior Chloe Chafin added that “he’s everywhere and is definitely one of the biggest celebrities right now.” The bold personality of the actor, therefore, can be credited for at least part of the reason why the movie is so highly anticipated.
More recently, a blimp resembling an orange ping-pong ball with the movie’s logo has been spotted in the sky throughout the country, a bizarre stunt that has gotten people to talk about the upcoming film. The most unhinged PR tactic, however, has by far been Chalamet’s conference call with a group of A24 employees. Within the 18-minute long Zoom call uploaded to Instagram, Chalamet crafts a hilarious, sarcastic skit to make fun of himself and the perceived
pretentious nature of movie-stars. He suggests ridiculous promotional ideas, such as dropping ping-pong balls onto the crowd from the Marty Supreme blimp at co-star Tyler the Creator’s Camp Flog Gnaw music festival. Such an absurd and satirical concept not only portrays an image to the public of Chalamet not taking himself too seriously, but it also increases buzz and interest surrounding the movie. This buzz, SCHS senior Nicole Valdez shared, “has been highly successful. The movie has been marketed in an unconventional way which has helped add to the conversation beyond just the trailer.”
Approaching its release, Marty Supreme stands as one of the most talked about films of the year. Looking beyond the skill of the cast and crew, a large part of this buzz can be attributed to its marketing. The marketing run of the film, led in large by Timothée Chalamet, has served as a masterclass to future movie leads and public relations teams. By maintaining his likability to the public and positioning himself as a funny, down-to-earth guy, Chalamet has remained well regarded by many, while still showcasing seriousness within his craft. The marketing marvel of Marty Supreme, therefore, speaks as an encouragement to the absurd and humorous, while also aspiring to greatness– a message that resonates and inspires many right now.
Leave a Reply